The Confédération Africaine de Football (CAF) has announced the availability of non-exclusive media rights across thirteen Sub-Saharan African countries for the 2024/25 season. The media rights are specifically for Pay/Pay-per-view broadcasts in the French language, marking a strategic expansion into these key markets.
The territories covered in this offering include Burundi, Comoros, Congo DR, Ethiopia, Kenya, Madagascar, Malawi, Mauritius, Rwanda, Seychelles, Uganda, Zambia, and Zimbabwe. This move is seen as an opportunity for broadcasters in these regions to secure rights to CAF competitions, which have historically garnered significant viewership across the continent.
Interested parties are invited to acquire the tender documents by reaching out to the CAF Commercial Team via email at mediasales@cafonline.com. The process is expected to attract a diverse range of bidders, from established sports networks to emerging digital platforms, all aiming to tap into the growing demand for French-language sports content in these countries.
This strategic release of media rights is part of CAF’s broader effort to enhance the visibility and accessibility of African football, ensuring that fans across the continent can enjoy top-tier competitions in their preferred language. As the 2024/25 season approaches, the competition for these rights is expected to be intense, with broadcasters eager to capitalize on the lucrative and expanding market.
