Squeezed by the Sacco: Gor Mahia Fans Tackled by Ticketgate.

Samwel Ogor
By Samwel Ogor UEFA 6 Min Read

Move over, Robin Hood, there’s a new trickster in town, and their target? The loyal (and let’s be honest, cash-strapped) fans of Kenyan football giants Gor Mahia. Last weekend’s “match of the season” against rivals Police FC saw a bizarre twist: a venue switch, a capped attendance, and ticket prices that went from pocket change to, well, let’s just say a second mortgage.

The drama unfolded like a poorly choreographed penalty shootout. Police, despite being the “home” team, couldn’t host at their usual 5,000-seat stadium (reasons as murky as a rainy Nairobi pitch). Denied alternative venues thanks to “security concerns” (read: Gor Mahia’s passionate, and sometimes, shall we say, enthusiastic fanbase), they ended up at the Police Sacco grounds, a venue more suited for five-a-side than a top-flight clash.

But wait, there’s more! The FKF Premier League, in its infinite wisdom, capped attendance at a measly 500. Supply and demand, anyone? Ticket prices promptly tripled, leaving fans feeling like they were being tackled by an invisible defender – their wallets. Social media erupted, with accusations of “daylight robbery” and “financial exploitation” flying faster than a Salah wondergoal.

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Picture this: you’re gearing up for the match of the season, your beloved team is on fire, and victory smells sweeter than freshly-cut AstroTurf. But then, BAM! Ticket prices hit you like a rogue defender, three times the usual amount. Suddenly, cheering on your team feels less like supporting and more like being strong-armed at the concession stand.

This, dear reader, is the beautiful (read: ugly) reality of economic abuse in football. Take last weekend’s Gor Mahia vs. Police FC clash in Kenya. Fans were left fuming over prices jacked up sevenfold, all because the cops couldn’t hold the “high-risk” match at their usual 5,000-seater stadium. Apparently, Gor Mahia fans are such hooligans that even violence-trained officers fear for their safety (cue eye roll).

The result? A measly 500-person crowd and a deflated Gor Mahia, their 19-match unbeaten run ending with a whimper. Was it the exorbitant prices keeping fans away, or simply a lack of passion? We may never know, but one thing’s for sure: football shouldn’t feel like a luxury cruise reserved for the financially blessed.

The cynics among us (and let’s be honest, football fans are a cynical bunch) might raise an eyebrow. Did the capped attendance and exorbitant prices have more to do with lining pockets than security concerns? Was Gor Mahia’s defeat a convenient scapegoat for a poorly managed, financially motivated decision?

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This isn’t just a Kenyan issue. Remember the 2022 Champions League final fiasco, where exorbitant ticket prices and logistical nightmares left thousands of fans stranded outside the Stade de France? Or the Premier League’s ever-spiraling ticket costs, turning matchdays into playgrounds for the privileged few?

Look, I understand clubs need revenue. But exploiting fans’ loyalty with inflated prices and dubious justifications like “security concerns” is a red card offense. Remember, it’s the fans who breathe life into the game, their cheers the fuel that propels players and clubs alike. Alienating them with financial intimidation is a surefire way to kill the golden goose (and trust me, no one wants to see a deflated goose mascot).

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One thing’s for sure, this whole fiasco leaves a bitter taste in the mouths of fans. While everyone understands the need for security and responsible management, there’s a fine line between caution and exploitation. Football, at its core, is about passion, community, and yes, affordability. When those elements are squeezed out by financial maneuvering, the beautiful game starts to look an awful lot like, well, not-so-beautiful business.

So, what’s the solution? Transparency, communication, and a genuine respect for the fans who are the lifeblood of the sport. Let’s not turn football into a financial penalty box, where supporters are the ones getting red-carded by their own wallets. Clubs need to be upfront about pricing strategies and justify increases, not hide behind smoke and security mirrors. Capping ticket prices, exploring revenue-sharing models, and offering affordable fan memberships are all steps in the right direction.

Remember, the beautiful game shouldn’t come at a beautiful price. Let’s keep the passion alive, and the finances fair. After all, football is for the fans, not the bean counters. Ultimately, football should be for everyone, not just the financial elite. Let’s remember that the beautiful game thrives on passion, not paychecks. So, let’s fight for fair prices, accessible matches, and a future where supporting your team doesn’t feel like getting tackled by your own wallet. Now, that’s a win-win we can all cheer for!

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Samwel Ogor is a Nairobi photographer with a passion for telling visual stories offering services in Kenya, Africa and beyond.
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